eTN Asia/Pacific, 27-9-2006
The passing of animal conservationist Steve Irwin did not only leave a legacy to Australian tourism, he also taught Australia how to sell the country to the world.
To most of the world, Steve is Australia. “The Crocodile Hunter” program on television is seen in 160 countries around the world. He has built Australia Zoo to become a “Mecca” for international tourists, a byword for Australian wildlife conservation.
He has left behind a legacy that says you not only can leave behind a better world for future generations - but you can have fun doing it.
Even if it is true most of his popularity and fan base, estimated to be in excess of 300 million, has been based on children. He taught them to love animals and wildlife.
In a moving tribute to her father, 8-year old daughter Bindi said, "He was working to change the world so everyone would love wildlife like he did."
Queensland state premier Peter Beattie said it's “impossible to replace” someone like Steve. "He was a great Australian who did wonderful things not only for the environment, but for Australian tourism. Queensland tourism had a great product."
Despite accusations, his memorial service was staged-managed to derive maximum exposure for Australia Zoo, best mate and manager John Stainton and his staff deserve to be bestowed Australia's highest honors for services to Australian tourism.
Maybe John's work in achieving their worldwide fame was overshadowed by Steve Irwin's antics in front of the camera, but together as a team they have managed to sell Australia to the rest of the world just by using crocodiles and wildlife as their “capital.”
Steve Irwin showed he was bigger than Australia put together as a destination - the world knew about him better than the Australian outback.
In his tribute at the memorial, Australian Prime Minister John Howard said Steve was genuine, authentic, unconditional and with a great zest for life.
"He demonstrated his love for his family and for his country. He brought to Australians and to the world an understanding of nature.
