THAILAND - TAT woos back Asians

TTGasia.com, Jun 8-14, 2007

To shore up Asian arrivals, the Tourism Authority of Thailand (TAT) is rolling out a new series of public relations, advertising and media activities.Fam trips for media and agents, print and TV advertising, electronic marketing, mobile phone’s short messaging service and roadshows are the main tools. All activities, however, would have to be funded by the regular budget each TAT overseas office received during this fiscal year. TAT governor, Ms Phornsiri Manoharn, said the agency was considering a cut in this and next year’s events organising budget to boost the fund for public relations and media activities. But she added that until the plan was finalised, each of the overseas offices would have to work around what they had.

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