ACCOMMODATION - Marriott to launch New Brand - Nickelodeon Resorts by Marriott

ASIATravelTips.com, 4 June 2007

Marriott International, Nickelodeon, a unit of Viacom International, MTV Networks, and Miller Global Properties, an international real estate investment and development company, have reached an agreement to co-develop a new lodging resort brand and concept - “Nickelodeon Resorts by Marriott,” with 20 potential hotels expected to be under construction by 2020.

The new upscale, self-contained destination resorts will be developed through a collaboration among Nickelodeon, one of the world’s leading entertainment brands for kids, with 35 channels reaching approximately more than 200 million households in 135 countries; Marriott International, which has nearly 2,900 hotels in 68 countries; and Miller Global Properties.

Miller Global will have certain exclusive rights to develop and own the resorts in specified geographic areas, and plans to seed an investment fund that is expected to initially provide $300 million of dedicated development equity capital. All “Nickelodeon Resorts by Marriott” properties will be managed by Marriott.

>>Full article