BRUNEI - Reason to be upbeat

TTGasia.com, Jun 8-14, 2007

DOMESTIC campaign – Kenali Negara Kami (Know Our Own Country) – to educate the man on the street on the importance of tourism seems to be paying off for Brunei.Apart from the software upgrade – getting the population more interested in Brunei’s tourism products, changing their attitude about courtesy and keeping the environment clean and green – Brunei is bullish it will meet its seven per cent growth target for 2007 for a number of reasons, among them positive tourism developments, including an aviation shot-in-the arm.It is “all systems go” for Singapore-based low-cost carrier (LCC) Tiger Airways to start operations to Brunei according to Brunei Tourism Board director, Sheikh Jamaluddin Bin Sheikh Mohamed. Although no firm launch date has been announced, it is likely to be around October, according to a source.

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