AUSTRALIA - Don’t give up on Japan

eTN, 11-6-2007

Amid the continuing underperformance from Japanese tourists, Australia’s tourism industry should remain committed to this market, the Australian Tourism Export Council (ATEC) said Wednesday.
The ATEC was responding to the latest figures from Tourism Research Australia, which showed that Japanese tourist numbers fell 7.7 percent to 582,000 in the year ended March 2007. The figures also revealed that Japanese visitors’ expenditure in Australia also fell nine percent to just over $1 billion, but on a slightly brighter note, nights were up 3.8 percent to 10.9 million as visitors stayed an average additional two nights.

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