MALAYSIA - Rebranding Langkawi for tourism

The star online, June 9, 2007

Malaysia will sell Langkawi as the “ultimate green fun in the sun” resort, following the United Nations’ move to accord it a geo-park status.
The Tourism Ministry is also working hard to bring more visitors to the resort island with air links to Bali and Phuket.
“Not only is Langkawi a showcase of green, it is also a romantic island.
“We want to make Langkawi the tourist destination,” said Tourism Minister Datuk Seri Tengku Adnan Tengku Mansor.
“Langkawi’s status as the only geo-park in Malaysia and South-East Asia is a really big boost for the island to draw tourists,” he told reporters after attending a briefing on the island’s new status by Langkawi Development Authority officials here yesterday.

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