INDONESIA - Branding Bali

Balidiscovery.com, (6/17/2007)

The visit of President Susilo Bambang Yudhoyono to Bali to formally open the month-long 29th Bali Arts Festival on Saturday, June 16, 2007 is also being used to launch a "Bali Brand" - the culmination of a six-month long effort to devise an effective marketing identity for the Island's tourism.
The project, rumored to have been funded by a major national tobacco company, fuels long-thwarted hopes that Bali may slowly be moving towards a more professional and measured approach to the sales and marketing of its tourism products. At the same time, the somewhat closed-door way in which the branding strategy has been created and the guarded way in which it is being unveiled to the President and the world, have some concerned that the new brand, once announced, might join the growing stack of Bali tourism initiatives filed and forgotten under "NATO – No Action Talk Only."

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