SRI LANKA - Domestic tourism promotion likely to fail-experts

sundaytimes.lk, 25-6-2007

Initiatives on domestic tourism promotion undertaken by the Sri Lanka Tourist Board (SLTB) to assist the struggling sector is doomed to failure, say those in the travel industry.
According to the Managing Director of World Travel Center, Sudharma De Silva, the SLTB's 'intention is good but their action is wrong.' De Silva told The Sunday Times FT that for the first time in Sri Lanka, the SLTB Chairman Renton De Alwis and Tourism Minister Milinda Moragoda are speaking out on domestic tourism but with no genuine interest. De Silva calls the domestic tourism promotion a 'temporary solution to hoteliers to fill their rooms' with no attention being given to developing a long term and viable solution to sustain the local market. His main point of contention with the SLTB is that they only think about domestic tourism when there is a problem in the country.

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