eTN, 1-11-2006
Mariana Visitors Authority (MVA) on Tuesday confirmed its various marketing tie-up promotions, PR activities, and campaigns showcasing the Commonwealth of the Northern Mariana Islands to Korean travelers have produced positive results. MVA said it recorded a 24 percent increase in arrivals attributed to its aggressive marketing efforts.
MVA executives headed by managing director Perry John P. Tenorio and marketing manager Wayne Pangelinan, along with YT Park, MVA Korea representative, were in Seoul, Korea for yet more promotional activity to expand the islands awareness to travel agents, according to MVA. “MVA made courtesy visits and conducted a Marianas Workshop speaking directly to travel agents providing updates about the destination and the products available,” a release from MVA stated.
A visit to Asiana Airlines was also part of the trio’s itinerary while in Korea, as well as courtesy visits to major travel agencies. Representatives from Hana Tour, Mode Tour and Tourmall met with MVA to discuss other opportunities to market the islands more attractively for Korean consumers, according to the MVA release. “The travel agents visited by MVA have representative offices in Saipan that cater to their guest and provide the highest quality of service for the islands of Saipan, Tinian and Rota,” it stated.
