eTN,(Singapore: 10 November 2006)
In the third CEO Panel at Outlook 2007, three chief executives from Southeast Asian low cost carriers outlined the distinctly unique applications of the LCC model they are using to pursue profits.
Chong Phit Lian, CEO of Jetstar Asia, explained the Singapore-based carrier’s model maximises its Qantas links by focusing on connectivity, a departure from strict low cost orthodoxy. Ms Chong, whose carrier this month took delivery of its tenth A320, noted that Jetstar Asia focuses on higher-yielding business traffic by operating out of the Changi’s main terminal, operating longer routes into the main airports in regional business hubs and by making connectivity – both with Qantas and other Jetstar operations – a big part of its offerings. In contrast, Tony Davis, Chief Executive of Singapore’s other LCC, Tiger Airways, noted the airline represents the “pure” application of the low cost model.
