VIETNAM - Measures to attract more European tourists to Vietnam

VNECONOMY, 31/10/2006

To attract more tourists from European countries, Vietnamese travel agents need to improve their professional skills and build long-term marketing strategies and services. The remark was made by Jozef W.M Van Doorn, co-director of the Vietnam Human Resource Development Project at a seminar in Hanoi on October 30. The seminar was held by the Vietnam National Tourism Administration (VNTA) in cooperation with the European Commission to propose measures to lure more tourists from the European market. Nguyen Anh Tuan, an official from the VNTA, said Vietnamese travel agencies have limited access to the European markets due to a lack of information, professional marketing staff and reliable relations with big travel agents. Therefore, the seminar is of great significance to Vietnam tourism. He hoped that it will help promote Vietnam as an international tourism destination for tourists in Germany, the UK and Spain. >>Full article