VIETNAM - Tourism body to combine with business on MICE

VietNamNet Bridge, 23/11/2006 The Tourism Promotion Department under the Vietnam National Administration of Tourism will work with the MICE Vietnam Club to bolster MICE tourism development, a tourism official said. Pham Huu Minh, head of the department, told the Daily that his department would work with the club to discuss ways to make a marketing plan for MICE as a potential tourism segment of the country. "I with meet with representatives of the club early next month for the discussions," he said, referring to the MICE issue. MICE stands for Meetings, Incentives, Conventions/ Congresses and Events/Exhibitions. Minh said that the club comprises local and foreign business members who have experiences to develop MICE tourism. When these businesses and tourism authorities join hand, the country tourism can find the best way for the developing the industry, Minh said, adding "We will submit the plan to the government for approval".

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