Nhandan, 24 november 2006
Travel companies have made a great deal of contracts to organise MICE tours in recent months, particularly since Vietnam’s accession to the WTO. The country has great prospect to develop MICE but a joint marketing strategy is needed and co-operation should be boosted.
Busy with new contracts
Saigontourist predicted a rising trend for the number of meetings, incentives, conventions and exhibitions (MICE) tourists as Vietnam had its membership to the World Trade Organisation (WTO) approved.
The leading national travel company said it has received reservations for MICE services from 6,420 customers in November and December, of whom 1,500 are foreigners while domestic MICE customers make up two thirds of inbound contracts and 520 others have booked outbound MICE services.
About 4,400 domestic MICE tourists of Saigontourist will join MICE tours in Long Hai, Phan Thiet, Da Lat and Vung Tau. The most number from Neisei Company with 2,500 tourists to Phan Thiet, Vung Tau and Madagui and a delegation of 400 tourists from Toyota to Phan Thiet, said Saigontourist.
The Saigontourist company reported a total of 36,664 MICE customers it served in the first ten months of the year, attributing the boom to the progress made in Vietnam's WTO negotiations.
