Hindustantimes.com, October 16, 2006
With Conde Nast Traveller ranking India as the fourth most preferred travel destination and Lonely Planet selecting the country among the top five destinations from 167 countries this year, India has finally made its mark on the world travel map.
Global recognition is evident from the rising number of India-bound tourists. From just 17,000 international arrivals in 1951, the number has grown to 39 lakh in 2005. According to the Ministry of Tourism, we have already clocked almost 30 lakh foreign tourists between January and September, as compared with 27 lakh during the same period last year.
In the past three and half years there has been a 45.5 per cent growth in foreign tourist arrivals, pushing India's foreign-exchange earnings from $3.5 billion in 2003 to $5.7 billion in 2005. Foreign tourists in India spent an average of $1,470 per person last year; nearly double the global average of $844. France, the top tourist destination in the world, earned only $556 per tourist last year. The ministry estimates that by the end of 2012, India's foreign-exchange earnings from foreign tourists will cross $12 billion. In fact, the World Travel and Tourism Council estimated that Indian tourism industry would grow annually at 10 per cent over the next decade, the highest in the world.
Tourism in India is the third largest net earner of foreign exchange and contributes 6 per cent to our gross domestic product (GDP). It also employs the largest number of people. In 2003-04, according to the National Council for Applied Economics Research, the industry employed 4 crore people directly and indirectly, which was 8.78 per cent of the total employment in the country.
Packaging India
Much of the credit goes to the Ministry of Tourism's high-decibel 'Incredible India' campaign launched towards the end of 2002. The campaign mounted a concerted effort in international print, electronic, and Internet media besides outdoor advertising and road shows to showcase the country's tourism-friendly aspects. "It helped create high visibility and brought in high-value traffic into the country," says Amitabh Kant, joint secretary, Ministry of Tourism. Earlier, the ministry was solely dependent on its overseas offices to promote India as a tourist destination.
