REGIONAL DEVELOPMENTS - Nielsen and PATA release findings of China Outbound Travel Monitor 2007

Asiatraveltips.com, 29 October 2007

With nearly seven in 10 Chinese leisure travellers accessing destination websites, and about six in 10 using online travel discussion forums to source information, travel operators and tourism promotional bodies will need an effective Internet presence to capture the opportunities presented by Chinese outbound tourism, according to a new research study conducted by The Nielsen Company in partnership with PATA.
The new China Outbound Travel Monitor 2007 reveals that traditional travel agents rank only second behind online sources (63%) as the most popular source of information for potential travellers while the use of traditional media is found to be much lower (40%) for newspapers and magazines.



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