HONG KONG - Brand lessons from an 80-year-old

TTGasia.com, Nov 16-22, 2007

IS the world better off with fewer hotel brands, or more hotel brands?
There are at least 47 well-known brands in the global hotel industry today and still, there are not enough! During the recent Horwath Hotels Investment Conference Asia-Pacific at Hotel InterContinental Hong Kong, I listened with incredulity to global hotel chain CEOs saying more brands were needed. Indigo to me is a jazz number (as in the popular Blue Indigo). Soon it will be plastered on hotels as the InterContinental Hotels Group (IHG) pushes its expansion. A Pullman to me is a train car. Soon, it will be the MICE (meetings, incentives, conventions and exhibitions) hotel brand of the Accor group, as the Crowne Plaza is to IHG.

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