INDONESIA - A Lack of Support for Bali's Branding Efforts

Balidiscovery.com, (10/27/2007)


The Bali Post reports that the Chief of the Bali Tourism Authority, Gde Nurjaya, has complained that Bali has received "nil support" from the Central Government in Jakarta following the launch of a Bali branding campaign in June 2007.Pointing out the irony of the obvious lack of support for "Bali branding" against the repeated claim by national tourism leaders that Bali is the "locomotive" of national tourism, Nurjaya was reluctant to comment further on the lack of enthusiasm in Jakarta for Bali's new "Shanti Shanti Shanti" marketing campaign.



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