VIETNAM - Tourism must be coordinated

Vietnam net bridge, 22/12/2006

According to Mr. Richmond Mayo - Smith, a tourism expert at the Consultants for Sponsors for Vietnam, Vietnam is currently receiving only 3 million international tourists / year, while the number for Thailand is 13 million and Malaysia, 11 million.
Mr. John Kodsowski, CEO of the Pacific Asian Tourism Association (PATA), said, “Vietnamese tourism has not developed because Vietnam’s tourism is not a strong brand name. Tourism products and services are still poor.” But most importantly, Vietnam hasn’t mobilised all resources to develop its tourism.
Experiences of foreign countries
A sustainable tourism publicity programme which co-ordinates all resources makes up a successful tourism development model. Mr. Kodsowski cited as proof the programme "Visit Thailand 1987" that succeeded in doubling the number of visitors to Thailand in the 1986-1988 period, and provided the basis for the annual growth of 2% over the subsequent 10 years.

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