AUSTRALIA - looks at optimal way of managing visitors from India and China

eTN Asia/Pacific, 12-1-2007

The government in Australia has assured the local and state government bodies regarding capturing and coping with future emerging international tourism markets, offering its commitment to develop the relationship between the three tiers of government in order to adequately handle a predicted influx of tourists from China and India during the next few decades.
The National Tourism Emerging Markets Strategy (NTEMS) group assessed the long-term demand from China and Indian markets, and made recommendations on how best to manage visitors from these regions.
As per the information available, the adopted recommendations focused predominantly on branding, an awareness of travel trends, and a need for more in-depth market research to increase understanding of potential visitor demand from these emerging giants.
As part of the recommendations Australia will soon open its first tourism office in India to seize on opportunities on offer from this key market.

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