THAILAND - TAT firmly focused on quality tourism

The Nation, January 22, 2007

The Tourism Authori-ty of Thailand is slashing the 2008 tourist-arrival target from 20 million to 16 million as the country reverses its tactics. Mass markets will be avoided as the TAT pursues "quality travellers" to avoid the "cheap-destination trap".
TAT's newly appointed governor Pornsiri Manoharn said the original target was too high and did not match the goal of becoming a leading world destination in terms of quality tourism.
"We have seen clear signs that we can move up, reflected through hotel room rates which have increased despite unfavourable factors," she said in an exclusive interview four days after she was signed up as the new governor.

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