INDONESIA - Branding Bali

Balidiscovery.com, (1/8/2007)

At special dinner on Friday, December 29, 2006, held for leading Bali tourism figures hosted by the Governor of Bali at his official residence, the launch of a one-year branding exercise for Bali was introduced by the blue-ribbon team of marketing and branding experts.Taking inspiration from the successful branding campaigns conducted by India, Malaysia, Singapore and Thailand - the Bali Branding Team has begun a series of intensive interviews with tourism stakeholders and players from key markets to obtain insights and consensus that will eventually result in an effective branding for Bali. Speaking to the Indonesian-language Tempo Interaktif, Gede Nurjaya, the Chief of the Bali Tourism Authority, said, "We intend to accommodate all the needs of Bali tourism."

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