VIETNAM - Advertising Vietnamese culture through tourism

Nhan Dan Online, January 5, 2008

Minister of Culture, Sport and Tourism Hoang Tuan Anh stressed that the tight co-operation between tourism and culture, between businesses and artists were of great importance in popularising the image of Vietnam to international tourists.
The Ministry of Culture, Sport and Tourism held a get-together last night at the National Puppetry Theatre, Hanoi between leaders of 12 art organisations of the ministry and representatives of 60 travel agencies. This is the first ever official get-together between tourism managers and artists since the merging of three sectors: culture, sport and tourism.
Minister Hoang Tuan Anh emphasised that travel agencies should introduce international tourists to Vietnam’s heritage such as Hue Royal Court Music, Central Highlands gongs, classical opera and particular, water puppetry so as to develop both Vietnamese culture and tourism.

>>Full article