BALI - A Dream Industry Driven by Strong Communications

Balidiscovery.com, (12/28/2007)

Professor Dr. Gde Pitana, the former head of the Bali Tourism Authority (BTA) and now an expert staff for the Minister of Culture and Tourism, offered his informed overview of Indonesia's tourism industry in a special op-ed piece published in the December 27, 2007 edition of the Bali Post. Terming tourism as an industry that "sells dreams," Pitana said that the real challenge for tourism practitioners is not only in how to create dreams, but also in how to ensure dreams and expectations are realized by visitors to a destination. In order to cultivate and create a positive image for Bali tourism, Pitana insisted that Bali must always provide the public with sufficient quality information that is accurate, consistent and transparent.

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