MALAYSIA - Malaysian tourism targeting big spenders next

eTN, Jan 08, 2008

Malaysian tourism has said it is seeking to increase the numbers for mid to long-haul visitors market by 20 percent during its extended Visit Malaysia Year campaign.
"They will in bring in more revenue as they would usually spend twice more than the average tourist," said Malaysian Deputy Tourism Minister Donald Lim, explaining Malaysian tourism's new marketing strategy, following encouraging visitor numbers during its Visit Malaysia Year 2007 campaign.
The tourism ministry has estimated that the campaign brought in 20.7 million tourists, bringing the total receipt to US$13.7 billion.

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