SABAH - steers harder

TTGmice.com, June 2007

Having experienced a slight drop in MICE events from 536 in 2005 to 451 last year, the Sabah Tourism Board is stepping up measures to bring up the numbers again.The fall in numbers was due in part to a reduction in the number of flights. Since May 15, 2006, the number of Malaysia Airlines (MAS) flights between Tokyo, one of the emerging source markets, and Sabah’s state capital of Kota Kinabalu, fell from thrice- to twice-weekly. As such, the board plans to focus on Asian markets with direct air links to Kota Kinabalu this year.

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