MARKETS - Generation 'S'

TTGasia.com, Jun 29 - Jul 5, 2007

Call them seniors or the silver segment. They have always been a lucrative niche to tap, and the world’s population is ageing. Many in the age group today have better health and better access to choices, thanks to the Internet. Mak Ying Kwan looks at the mindset change needed to cater to this market.SENIOR travellers run the gamut, from well-off retirees willing to spend generously on overseas holidays to those with more limited means who travel on a budget.This means there are opportunities for everyone in the tourism industry, from luxury hotels to limited service accommodation facilities, from travel agents offering customised, top-end packages to those selling seat-in coach tours.

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