CHINA - China Contact Survey

ForImmediateRelease.Net, September 17, 2007

ChinaContact, a leading consultancy on China market access for the tourism sector, has launched the first ever global survey of the travel industry's readiness for Chinese tourists. This survey will provide a snapshot of what travel organisations have been or are intending to do to prepare for the growth in tourism coming from China. The data is valuable for destinations to assess the market and for travel companies to understand the trends and realise where investment is needed. Tourism from China is growing at 14% this year, with forecasts for strong growth until 2020. Recent media reports of an imminent tourism deal between China and the US are prompting renewed urgency to prepare for Chinese visitors. Competition for Chinese tourists is becoming fierce with 92 destinations now approved for marketing travel in China and further 40 that have signed bilateral tourism agreements.

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